The Magic of Performance Audits: What You Can Learn
Let’s say your website works.
It loads. It shows your content. It doesn’t scream in error messages.
But… is it working well?
Just like you wouldn’t ignore a weird noise under your car hood (hopefully), you shouldn’t ignore slow load times, funky mobile behavior, or mystery traffic drop-offs on your site.
That’s where a performance audit comes in – and no, it’s not just for giant enterprise websites.
Every site benefits from a check-up now and then.
🧪 What Is a Website Performance Audit?
It’s basically a full-body scan of your website, but with fewer cold metal tables.
A proper performance audit checks things like:
- Load time (how fast your pages open)
- Mobile responsiveness
- Caching and compression setup
- Image optimization
- Plugin bloat or conflicts
- Third-party script slowdowns (hello, chat widgets 👋)
- Hosting/server response times
- Core Web Vitals (that Google stuff)
- Accessibility and basic UX glitches
- SEO and meta data hygiene
It tells you what’s slowing your site down, what’s not working quite right, and what could be costing you traffic, leads, or user trust.
🔍 Why It’s So Helpful
A good audit doesn’t just give you a score – it gives you context and action.
Here’s what clients have learned from their audits:
- That their homepage took 9 seconds to load on mobile 😬
- That a slider was loading 17 images even though only 3 were visible
- That a caching plugin was actually hurting performance
- That a CTA button didn’t work on Safari (yes, browser-specific bugs are still real)
- That their site was showing a “Not Secure” warning in Firefox
- That their form was failing silently due to a JavaScript error
You might think your site is fine – but these small (and often hidden) issues stack up.
🧰 What I Include in My Audits
When you book a performance audit with me, you get:
- A detailed report (non-tech-speak, don’t worry)
- A list of issues ranked by severity and impact
- Quick wins you can implement today
- Recommendations for fixes – including quotes if you want me to handle it
- Suggestions for ongoing maintenance and improvements
I also include a basic accessibility & SEO review, because performance doesn’t live in a vacuum.
⚡ Want a Faster, Smoother, More Trustworthy Site?
If you’ve never run a performance audit before – or it’s been a while – now’s the time.
It’s one of the easiest ways to improve user experience, SEO rankings, and site longevity.
And it’s cheaper than a rebuild (most of the time 😉).
