You’re Not Lazy — Website Content Is Just Hard. Let’s Make It Easier.

If you’ve ever put off launching your website because you just can’t seem to get the content done — welcome to the club. You are not lazy. You are not behind. You’re just dealing with one of the hardest parts of the entire process.

I’ve been building websites for 25+ years, and I can tell you: it’s always the content that slows things down.

And it’s not because people don’t care. It’s because:

  • You’re not sure what to say
  • You’re trying to get it “just right”
  • You’re busy running your actual business
  • Writing about yourself is awkward at best
  • And no one really teaches you how to do it

Sound familiar?

🧩 Website Content Is Emotional, Too

This part often gets overlooked. Writing your homepage, your service descriptions, even your About page — it makes you face yourself. Your brand. Your message. Your goals. What you actually do and who it’s for.

That kind of clarity work is emotional labor — not just a writing task. No wonder it’s hard to “just sit down and crank it out.”

🤖 Here's How I Make It Easier

You don’t have to tackle this alone — and no, you don’t have to hire a pricey copywriter either (though I can help you find one if you want). In most cases, I help clients like you generate a full set of website content with a simple, collaborative process — and yes, we use AI.

And before you panic:
No, I don’t hand you something generic.
No, it won’t sound robotic or bland.
And no, I’m not expecting you to write a novel.

Here’s how we approach it:

  • You answer a few warm, low-pressure questions about your business
  • I use your answers, voice, tone, and goals to shape rough copy
  • We use AI (and my prompts!) to build content sections that reflect you
  • You review and tweak anything that doesn’t feel quite right


It’s fast, painless, and it actually sounds like you. You’ll end up with clean, clear text that speaks to your clients and feels comfortable to publish.

🪴 Done Is Better Than Perfect

The truth is: your website doesn’t have to be perfect. It has to be helpful, clear, and published. You can always update it later. (I do this all the time — you’re reading a blog I rewrote four times.)

I’d love to help you get that content out of your head and onto your site — in a way that feels like you, not some weird marketing version of you.

If you’re stuck, let’s talk. You’re not lazy. This stuff is just hard.
But it gets a lot easier with the right guide.

Let's Chat 🤙