3 Types of "About" Pages (and How to Pick the One That Fits You)
If you’re staring at your blank About page wondering what on earth you’re supposed to say — you’re not alone. It’s one of the hardest parts of building a website. Writing about yourself is weird! Do you keep it formal? Get personal? Show off? Stay humble?
Good news: there’s no one “right” way to write your About page — but there are a few common styles that work really well. I’ve helped clients figure this out over and over again, and I promise: once you know the direction that feels best, the words come easier.
Here are 3 types of “About” pages I see most often — and how to choose the one that fits you:
💼 1. The Credentials & Credibility Page
AKA: “Here’s Why You Can Trust Me”
This one’s all about building confidence in your skills, training, background, or experience — without sounding like a résumé.
It’s a great fit if:
- You’re in a field where expertise really matters (law, finance, therapy, health, etc.)
- You’ve got degrees, certifications, or years of experience you want to highlight
- Your industry is competitive and trust is key
Tone: Friendly-professional. Think: “I’m qualified and easy to work with.”
What to include:
- A quick summary of your background (years in business, industries served)
- Select credentials, training, or awards
- A sentence or two about why you do what you do
🌱 2. The Heartfelt Human Page
AKA: “Here’s Who I Am and Why I Care”
This one leans into story and heart. You might talk about your personal journey, your values, or the life experiences that led you here.
It’s a great fit if:
- You’re a solopreneur or small biz and you are the brand
- You want to connect emotionally or build personal trust
- You work in fields like coaching, caregiving, art, or wellness
Tone: Warm and conversational. Think: “Pull up a chair — let’s chat.”
What to include:
- Your “why” — why you care, why you started this
- A short personal story or moment that shaped your path
- A glimpse of your values or personality
Bonus: Photos help a lot here!
🔧 3. The Relatable, No-Fluff Page
AKA: “Let’s Just Get to the Point”
This one skips the long story and just says: Here’s who I am, what I do, and how I can help you.
It’s a great fit if:
- You want something clear, short, and effective
- Your audience doesn’t need the extras — they just want results
- You’d rather do the work than talk about yourself
Tone: Straightforward and relaxed. Think: “Let’s keep it simple.”
What to include:
- One-liner intro (your name + what you do)
- What kind of clients you serve or problems you solve
- A few personal tidbits or quirks (to humanize it!)
🧩 Still Not Sure Which One You Are?
Good news: you don’t have to pick just one. A lot of the best About pages are a blend of these. You can start with your credentials, then add a short personal note or a few fun facts at the end. The goal isn’t to follow a formula — it’s to create something that feels like you and helps your visitor feel like they’ve met you already.
And if you’re stuck, I’m here to help. I can guide you through questions, generate ideas (with a little AI magic), and shape your story in a way that feels genuine — whether that’s buttoned-up and polished or lighthearted and human.
No cringe. No awkward oversharing. Just a page that works.