What I Actually Do as a Web Developer (A Quick Skill Rundown)

If you’ve ever wondered, “Wait, what exactly does she do?” – you’re not alone.

Web development can feel a little abstract from the outside. It’s not just typing code into a blinking cursor. It’s part tech support, part strategy, part design, part detective work, and part “figure it out no matter what.”

Here’s a quick rundown of what I actually do – and how it might help you.

🧱 WordPress Builds & Customization

I build websites using WordPress + Elementor Pro, always starting with a fast, clean base.

  • I use the Hello Elementor theme to keep things lean, secure, and speedy
  • I recreate designs from bloated themes without bringing the junk with me
  • I disable Gutenberg completely and streamline the backend to keep things user-friendly

Most of my builds are custom layouts using Elementor’s tools, with minimal plugin reliance.

🎨 Design Implementation

I started my career as a web designer, and I’m an expert in Photoshop – so I absolutely know my way around layout, hierarchy, and visual polish.

That said, I don’t focus on full visual branding these days. Instead, I:

  • Offer template-based starting points to make things easier for clients
  • Customize everything with their colors, content, and style
  • Prioritize UX and clarity over trendy visuals
  • Can rebuild just about any design I’m given inside Elementor (no bloat required)

🛒 eCommerce (Magento, WooCommerce, Shopify)

This was my main specialty for 15+ years — particularly large-scale Magento builds (both Community and Enterprise editions).

I’ve worked with:

  • Magento 1 & 2 – full custom builds, enterprise-scale stores
  • WooCommerce – not my favorite, but I know it well
  • Shopify + Shopify Plus – strong familiarity with setup, theming, and third-party apps


I’ve helped stores manage everything from multi-warehouse inventory to complex tax integrations and checkout customizations.

Even though I don’t seek out eCommerce work these days, I bring that knowledge into every site – especially when you’re selling anything online.

🧩 Features & Integrations

Need your site to talk to other platforms, automate processes, or connect to your internal tools?

I handle plugin setup, API connections, and third-party integrations, including:

  • CRMs & Email Tools: MailChimp, Klaviyo, Retention Science
  • Automation Platforms: Zapier
  • Payments: Amazon Pay, Apple Pay, Afterpay
  • Accounting & Tax: Avalara, Netsuite
  • Monitoring: New Relic
  • Analytics: GA


And lots of one-off or embeddable tools

If it can connect to WordPress, I’ve probably made it work.

🛠️ Troubleshooting & Repair

Something broken?

Whether it’s a layout glitch, a plugin conflict, or a form that stopped sending, I can track down the issue, fix it, and leave the rest of your site untouched.

I’ve been called in to rescue dozens of sites – sometimes after a client tried to DIY, or a previous dev ghosted.

🧰 Maintenance & Performance

Websites need care behind the scenes. I offer:

  • Regular plugin & core updates (done safely)
  • Backups, uptime monitoring, and security scanning
  • Speed audits and performance tweaks
  • Cleanup of old junk slowing your site down


You get the peace of mind without the surprise breakdowns.

👀 Accessibility & Mobile Optimization

I focus on making sites work everywhere and for everyone.

  • Mobile-first layouts using Elementor’s responsive settings + custom breakpoints
  • Proper heading structure and readable spacing
  • Tap-friendly buttons and tested interactions
  • Color contrast, focus indicators, and screen reader-friendly elements


Accessibility isn’t optional – it’s part of the build.

📈 Strategy & Support

I don’t just launch and leave.

Clients come to me for:

  • Advice on site improvements or UX tweaks
  • Analytics & conversion insights
  • Platform decisions and roadmap planning
  • Long-term support and transparent communication


I help you figure out what actually matters for your site – not what a random YouTube tutorial says.

✨ The Joy Bonus

I care a lot about your website working well – and about you feeling confident using it.

My job is to make things easier, not more confusing. So whether it’s a new build, a tiny fix, or just a second opinion, I’m here to help.

💬 Final Thoughts

Web development isn’t just coding – it’s clarity, collaboration, and smart decisions. I bring 25+ years of experience and a lot of care to every project I touch.

Have questions? Need help?
I’m just a message away.

Let's Chat 🤙