You could say I’ve been freelancing since before freelancing was cool.

Or websites were cool. Or CSS existed.

Back in 1997, I built my very first website – coded by hand in Notepad, built entirely in HTML tables, and uploaded via a dial-up connection that screamed like a banshee every time it connected. It was chaotic. It was clunky. It was magic.

I didn’t go to school for this. I hacked my way into it.

Literally.

I got hooked in 1995 after watching the movie Hackers with my high-school best friend. We were two nerds in the suburbs who saw that movie six times in the theater and decided we were going to take over the digital world. He got an iMac. I got the idea to code. We stayed up all night in AOL chat rooms, trolling before trolling had a name, and learned how to bend the early internet to our will.

I signed up for dozens of free AOL trial CDs just to keep getting more hours. I was writing HTML, in tables for pete’s sake, before most people had even heard of a homepage.

I stuck with it. I taught myself everything from scratch – from hand-coded layouts to CSS when it first dropped, to accessibility best practices, responsive design, and eCommerce builds before Shopify was even a thing.

I’ve been building websites for 25+ years.
Now I get to do it my way – helping small businesses, creatives, and passionate people get the kind of site that actually works for them.

I may not have made it to New York with a laptop and a mohawk like 1995 Joy planned…
but I did get the dream job.

I build beautiful, functional websites for amazing people – and I still get that same hacker rush every time something clicks into place.

So yeah, you could say I’m an OG.

“HACK THE PLANET!!”
– Hackers, 1995